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Totalsports

Totalsports

Totalsports is the premier sportswear destination in the country, retailing top-performance brands complemented by fashion product providing the everyday sportsperson and supporter a world-class product offering well suited to their sporting needs.


Well-trained and knowledgeable staff provide customers with premium-level service in stores where there is a vibrant atmosphere. The main sports and activities catered for are football, running, fitness and rugby, and customers have a wide choice of contemporary sportswear (including footwear) and essential items of equipment.

The Sports division occupies a leading position in its space in the retail sector, and is well represented in shopping centres, CBDs, high streets and rural towns throughout southern Africa where it has built up a high reputation with the sporting fraternities and other interest groups making up its target markets. It is recognised by leading international suppliers of sportswear and sports equipment as a key retail distribution channel in South Africa and also supports a number of local manufacturers through its in-house brands.

The three largest organisations active internationally in sportswear, Nike, Adidas and Puma, have officially recognised the Sports division as a preferred football partner for the 2010 World Cup, a status which will position the division to reap excellent benefits from that competition.

*TURNOVER: R 727.5m
*STORES: 134
*EMPLOYEES: 2 132 (sports division total in aggregate)
MANAGING DIRECTOR: Donald Gedye
STORE TARGET 2010:  115

*  at 31 March 2009