Markham
"feel great, look good and share our passion for style"
Markham, the largest men’s fashion retailer in South Africa, endeavours to make its customers ‘feel great, look good and share our passion for style’ - providing up-to-date internationally inspired menswear which combines fashion, quality and value, suitable for all occasions and daily experiences, from conveniently accessible stores.
Markham caters for all occasions, making it the coolest one stop shop for every man’s needs, and most stores offer a full range of menswear, while others, like the smaller-format Markham Relay stores, offer denim and casualwear only. The Markham Relay format stores are used in locations that do not warrant a fully-fledged Markham offering. These are generally new malls on the outskirts of large towns, in second or third stores in city CBDs, and second stores in large malls where it is not possible to expand an existing Markham store. The Cignal brand includes smarter, trendy tailored fashion.
The stores are located in most major shopping centres and large towns, targeting the LSM 6 - 10 market range. The LSM 3 - 5 categories are also buyers of its stylish apparel and increasingly, shoppers tend to be younger men, often in the age group 19 - 25.
* at 31 March 2009