Matrix
“brand accessories you need”
Matrix, the Jewellery division’s sunglasses and cellphones chain, caters for the brand-savvy and image-conscious consumer who aspires to designer labels.
The Jewellery division is the leading player in the mass middle market for jewellery and branded accessories, having attained this position by offering attractive and inviting retail environments, extensive product ranges, desirable brands and outstanding service. Its strategic approach is to differentiate products so as to offer real choice to customers, and merchandise is obtained from all parts of the world, including products designed and manufactured locally for the southern African market, to ensure that innovation and trend-setting is ongoing.
* at 31 March 2009