Luella
"With the right shoes, a woman can conquer the world"
Luella offers a range of ladies footwear, handbags and accessories aimed at the upper income market. It appeals to customers seeking high-quality fashion items.
This is a relatively new chain offering moderately priced products in a modern international store format. The stores are all in key shopping centres.
*TURNOVER: R 28.3m
*STORES: 18
*EMPLOYEES: 95
MANAGING DIRECTOR: ABIGAIL BISOGNO
STORE TARGET 2010: 20
* at 31 March 2009