exact!
"exactly the right people, stores, fashion, value, service and profit"
Positioned as the group's value chain, exact! provides stylish and economical fashion for modern South African families, retailing a compelling and exciting range of clothing, footwear and accessories, most of which is exclusive to exact! Value is measured by achieving a constant price-quality equation in line with our customers’ expectations. This brand targets LSM 5 - 8, with categories 5 - 7 being the core market.
The division sets out to provide carefully selected ranges with particular appeal to women and men aged 30 and upwards, as well as clothing and footwear for children aged between three and 12 years. Cell phones and accessories complete the product range.
The stores are located in shopping malls, high streets and rural areas, and customers are offered a consistent shopping experience wherever they choose to shop.
* at 31 March 2009