@home
"Don't go home without us"
The @home division comprises two brands:
- @home: selling a wide range of homewares to the LSM 8 - 10 groups
- @homelivingspace: offering a comprehensive range of contemporary furniture and décor items in addition to the full @home offering, targeted at the same LSM groups.
As a homeware store, this format offers fashionable merchandise covering the Eat, Sleep, Bath, Cook and Live categories for the discerning home owner. Retailing exclusive international brands differentiate the brand in the market place, with a continual focus on bringing customers a quality homeware offering with exceptional in-store service. Innovative products and new brands focusing on fashion, style and quality, maintain @home's competitive position in the homewares arena.
A franchise arrangement operates in the United Arab Emirates with the Al Tayer Group LLC, and there are now six franchised @home stores in that region.
*TURNOVER: R 508.1m
*STORES: 65
*EMPLOYEES: 740
MANAGING DIRECTOR: Howard Godfrey
STORE TARGET 2010: 70
* at 31 March 2009